How it Works:
Format: You do one 30-minute presentation; then I follow. Two speakers total; you and I. Your presentation will be 25-minute content with a 5-minute offer at the end. I know schedules are busy, so you don’t have to stay around for my presentation once you’re finished. Just show up to the webinar, do 30 minutes and you’re done.
Publicity: I’ll feature your photo + brief bio and URL/hotlink on the site, plus put the video of our webinar on a dedicated youtube channel. I’ll also add a URL link to your site in the youtube description, for ongoing lead generation for years ahead for you.
Schedule: at a time that’s mutually convenient, such as a Tuesday, Wednesday, or Thursday 8-9pm ET or Saturday 12noon-1pm ET.
Cost: none, I just request that you send a single email to your list sometime during the week before your appearance, as I will, to co-promote it with me, so we both get leads from each other.
Leads: These will be shared with both of us, all webinar attendees will be told prior to registering that their email information will be shared with both you and I. So following the webinar, I will email you a .csv file with the first name/email addresses of all who registered via gotowebinar for the event.
Thanks for your participation in these special events for active traders!
We want to present the very best, focused, genuinely USEFUL events to traders.
You have exactly 30 minutes to present. Let’s make it outstanding. Here’s how:
1) Please make it primarily educational, at least 90% content with practical tips for traders, and little or no selling. For example in a 30 minute presentation, I’d expect 25 minutes of solid content, with a special offer mentioned only during the last 5 minutes of your presentation. No pitchfests allowed.
2) Do Not constantly refer to your company or services/products throughout your presentation; these thinly disguised infomercial-webinars are not of value to the trading community. We don’t do that. My vision for these is to a) help traders with practical training and b) help us all generate new leads.
3) Focus on showing traders 1 or 2 practical step-by-step trading techniques they can actually test out and start using for themselves. Think of the traders’ needs, and be sure you’re actually teaching usable content. A takeaway tip they can use without having to buy your stuff. Be credible.
BUSINESS DEVELOPMENT/CROSS-PROMO/LEAD GENERATION:
Leads are the lifeblood of any business, and my goal with this platform is to create a top-quality venue when it comes to attracting new traders (and jv partners) that’s authentic and useful for everyone. You’ll get lots of exposure to capture new leads, as will we all, plus give exceptionally useful authentic training to the active trader community.
Fast, focused, a “player’s level” place for pro trading help. And it’s not for those bad internet-marketer traders who are salesmen; this is for authentic top quality respected trading education professionals only. Let’s show ’em how it’s done.
4) For lead generation, I would recommend that at the end of your presentation you make a special offer available with an optin page at your site, so traders can choose to sign up to get information from you if they wish. Please do Not ask for phone numbers, we don’t want traders pestered with telemarketing calls like other people in the trading industry do.
5) We expect that if you are chosen as a presenter, you will send at least one (1) email to your list to cross-promote this. We’ll also send a followup replay link email to all registered attendees with a call-to-action URL/embedded text link offer of your choice. (we verify that you’ve cross-promoted via anonymous ‘seed’ email; we’ll have opted into your email list during the months prior to inviting you via anonymous email we monitor, so we see what you’re emailing; if you fail to email your list as agreed to, your video will not be included in the youtube channel, nor will we send the replay link out nor offer from you. Unfortunately we’ve found some educators fail to cross promote as agreed, so we have to have an honest check-and-balance in place to verify everyone does what they say they will).
6) By participating, you agree to indemnify us and hold us free from any liability of any kind, and understand that this is a voluntary at-will participation and that no renumeration of any kind is provided; you are presenting to both our lists on a voluntary basis and no contract, obligation, warranty nor performance guarantee of any kind is being made by either party.
7) As a bonus, your presentation will be recorded and uploaded to a special youtube channel we’ve arranged for the site, and we’ll have embedded videos of prior presentations available to view for the trading community, at http://www.youtube.com/WorldsTopTraders/
We will also post a URL of your choice along with your video on the youtube channel’s video description of your presentation, so that traders can visit your site and opt in to your email list and/or special offer, if you wish. A win-win for everyone. These videos will be seen for years, by thousands of traders, so it’s a great, free lead-generation approach that’s designed to deliver practical, genuinely useful training to the trading community, and help both educators and traders “meet up” for mutually beneficial webinars and videos shown on youtube, to help everyone.
COMMENTS From Our December 7th Brainstorming Session/Intro webinar:
WEBINAR REPLAY LINK:
229Mb, right click/file save as)
(thanks to all who attended and/or participated):
“Idea Board” For Traders: What Do You Want Most/Least From Educators? (these are actual trader comments they posted)
– start w/slide on 3-5 points you’ll cover in the next 30 minutes; end with 3-5 takeaways
– how’d they get started trading? why trading? (in 60 seconds or less, ‘elevator pitch’)
– what’s your biggest win/loss?
– can you provide a pdf ahead of time (or after) so they can follow along?
– how will you show what to do and not to do as it relates to the topic? (example charts of good vs bad, red flags)
– what’s your best strategy/lesson learned?
– what’s the max time allowed for sales during a 30 minute presentation? (3-5 mins)
– no ’embedded sales’/constant self promotion
– chart examples should be current/relevant (this past week at the oldest, if possible)
– dynamic, upbeat
– It would be good to have them focus on only two or three concepts but give many recent examples that refer to
the concepts, including what to avoid examples
– It would be good to be able to ask questions ahead of time (based on outline) so presentation content could be targeted to the audience.
– most bad presenters spend too much time on their cv/background
– no requiring their expensive software
– deceiving traders with saying it’s a presentation when actually it’s just a promotion
– people trying to sell you more products from within the one you already purchased
– too vague
– waffle with generalities and don’t get to the point quickly
– pushing product every 2 minutes, having offer at END is ok, but not useless pitch webinar
– no out of date examples
– prepicked powerpoint charts, do instead analysis of charts by audience (or realtime markets)
– dont try to impress audience w/what they know, vs making sure what they’re saying is understandable
by audience (how to do that — quiz/interactive)
– dont: failure to pace their presentation to give adequate time for each point, avoid rush through last points
(guidelines = 3 main points?)
– Don’t confine analysis to the past.
– whats your biggest ‘aha’ moment?
– whats your morning premarket trading routine? (eg check futures, gappers, recent wide-range movers)
(and/or nightly swingtrading scanning process?)
– who were their mentors/influences?
– scaling in guidelines; risk/reward params
– own their mistakes
– be positive more than negative, having encouraging comments
– differing presentations on same subject by different educators
– pre planned and charted theme to help glean as much quality material as possible from the expert to assist with our daily/weekly/yearly trading.
– An incentive for the speakers could be that you will be posting that they participated in this activity, a link to their web site could be included on the summary page of speakers
-It would be good to be able to ask questions ahead of time (based on outline) so presentation content could be
targeted to the audience.
-Some really good presenters are overexposed as they give same info many many times, so if they appear it must be new stuff.
– Some of the background to the speaker could be posted before hand in the intro or support slides
– Have return visits to allow guests to make other points they could not make in a 30-minute session.
– Great to see that there are some people with insight – the innovators see what others do not. Ken, you have
seen , and are taking action on, what others COULD have done (bringing home a collection of professionals).
Good thought and good job.